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The 2025 Notebook

An editorial series that sets marketers, media buyers and publishers up for a successful 2025.

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Special report: The 2025 Notebook

The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year.

January 13, 2025

The 2025 Notebook

AI in 2025: Five trends for marketing, media, enterprise and e-commerce

January 10, 2025
The 2025 Notebook

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

January 10, 2025
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Why traditional monetization tactics are costing publishers revenue
The 2025 Notebook

The romantic’s guide to esports in 2025

January 9, 2025
The 2025 Notebook

The four trends to watch in the 2025 creator economy

January 9, 2025
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook

January 8, 2025
Member Exclusive

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

January 8, 2025
The 2025 Notebook

How publishers are strategizing for a second Trump administration: softer news and more social media

January 7, 2025
The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable

January 7, 2025
The 2025 Notebook

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved

January 6, 2025
The 2025 Notebook

Have we reached peak ad network?

January 6, 2025
The 2025 Notebook

What won’t happen in 2025

January 6, 2025

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