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CMO Strategies

A special research series on where CMOs are investing.

Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

May 28, 2025

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CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

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CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

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CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

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CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

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CMO Strategies: A playbook for marketing channels

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CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 12, 2024
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CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

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CMO Strategies: A guide to display ads — benefits, obstacles and trends

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CMO Strategies: Retail media’s rise — from Amazon to eBay

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CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

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CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

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CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023

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