Virtual event: Building video strategies beyond CTV

As digital video budgets continue to grow and marketers invest heavily in CTV, a wide swath of the landscape is being overlooked: interactive video across screens and environments.

A recent Digiday survey of brands and agencies revealed a striking gap — while 83% of advertisers are spending on CTV, only 16% are significantly investing in the open web. This is despite the open web’s ability to deliver incremental reach, more engaging creative and improved efficiency at a time when marketers are racing to deliver stronger outcomes with fewer resources.

The teams that are setting themselves up for success in this space are embracing new creative approaches — including shoppable video experiences, clickable hotspots and personalized storytelling — to drive measurable results across every screen.

Join Lance Wolder, head of strategy and marketing at PadSquad, Jenni Finch, senior director, media, at EssilorLuxottica, and Cloey Olkowski, multicultural digital media supervisor at Davis Elen, on August 13 at 1 p.m. ET for a candid conversation on how video is evolving.

The trends and signals shaping 2026 planning
How teams are boosting performance with interactive formats
How to efficiently execute campaigns by enhancing existing assets
What the shift toward active, choice-driven viewing means for future campaigns

Sponsored by PadSquad

Virtual event: Building video strategies beyond CTV

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